Empower social media marketing services to grow your brand to astonishing new highs.

Intro

What is social media marketing, and why do 91% of businesses use social media for marketing? Essentially they realize the value of it, and its ability to solve problems and promote growth. In order to understand the whole picture, sometimes you need to take a step back. The world has created this seemingly digital revolution in the past 15 years or so. Just about everything can be done online and people are connected more digitally than ever. 

Social media’s role in all of this is to keep us connected and creating. The average US adult uses social media over 2 hours a day. We have become too accustomed to share anything with anyone, and have failed to admire the actual reality of being so interconnected at a worldwide level. This is where businesses are starting to realize the value.

What are social media campaigns?

The main purpose of a social media marketing campaign is usually aimed at a few things:

• Increase brand awareness

• Generate leads and sales

• Communicate brand image to customers

• Build a community around the brand

• Updates for the customers and community 

All of these are combined together to create a cohesive and effective campaign. By enabling your marketing campaign to create awareness about the brand, it aims to get as many people to view your brand as possible. More eyes means more sales. At the same time; you can communicate your brand image and what you’re all about directly to your customers. The people who like the idea of your brand, who can relate, and want to get more involved become part of the community. Over time consistent posts and a likable brand image will build a strong community. 

How do social communities get their value?

The value of this community is unique to every brand, but what remains constant is that every brand is likely better off with a growing following. It adds value, credibility, status and awareness for the brand. And most importantly relevance; is the brand still alive?

But how does this help the brand so much? In the business world; people are money. Influencers’ followings that range in the millions are a very valuable group of people that share at least one common interest (the influencer). But they are also a complete direct target market. To some it doesn’t even seem like an ad, but posting to an account with millions of followers would guarantee more eyes on the product or service being offered. Scaling it down to someone with a few tens of thousands of followers might even narrow down the ‘target market’ to a more specific niche; therefore more exact advertising to a desired audience. The efficiency of advertising just increased drastically, with the ability to pick and choose target audiences.

Now the best part of social media is the idea of content creation and sharing. It is stupidly easy to open up Instagram, take a picture, post it, and have it seen 100 people. It probably takes less than a minute. Even less time to post a tweet, and maybe millions of people will see it in a few hours. That is some powerful stuff, but getting from 100 people to millions is the hard part. The idea remains that content is created and shared on an incomprehensible scale. When businesses can successfully tap into organic shares, the social community as a whole does most of the work. Sometimes if the content is quality and promotes a strong likeability (among other things) it can be shared unpredictably; i.e. go viral. This is the best case scenario for businesses looking to get more eyes, but not looking to spend money. Easier said than done, but with every post your chances get better.

How can businesses use social media services?

This is where our social media services come into the equation. Social media can elevate your business to the next digital level by developing meaningful marketing channels through social media. When done right, founding a strong community through strategized posts helps enable your marketing campaign to create awareness about the brand. Realize how maximizing your content marketing to grow your brand, especially through social media strategies, can completely redefine your marketing strategy. 

Bit Walk Media is an upcoming digital marketing agency focused on helping emerging brands and businesses understand the value of digital marketing. 

Bit Walk Media looks to bring our clients to the next digital level by providing expert insight and strategies. By utilizing cutting edge technology, tools, and practices, Bit Walk media hopes to develop new ways of delivering the needs of our clients. We strive to collaborate and build strong connections with clients and competitors. Building lasting relationships is a core vision, and to make that happen we make our clients goals our top priority.